After Made In China and Made In France, Made In Cameroon is entering the race to label products of origin.
There is an African proverb that says: “eat your mother’s doughnuts instead of the neighbour’s” which means that it is better to use what you have at home than to get it elsewhere. Well, Cameroon has decided to put this proverb into practice, and has thus embarked on “consumer local”.
The Made in Cameroon or MIC is a label that indicates the country in which a product is manufactured, a registered trademark that specifies the origin of the product. So, the keywords are producing, transforming, and distributing local products.
The aim of this project launched by the private sector is to support local production and consumption and, above all, to boost the economy in a country of more than 25 million inhabitants.
Business News Africa
The private sector is banking on the MIC to boost the Cameroonian economy.
There are already 33 shops with the MIC label across Cameroon. But the road to this prestigious recognition is paved with many obstacles.
The country depends mainly on imported foodstuffs. Indeed, according to the National Institute of Statistics (INSI) of Cameroon, the cost of food imports in 2019 was 1.4 billion dollars, an increase of 14.9% compared to 2018 and 413 million dollars for rice imports the same year. “There is competition that is unfair to the consumer price. So our products, those we produce here in Cameroon, our products are much more taxed. We are more controlled than the products that are imported. They do not pay taxes here in the country. So our products, when they reach the final consumer, they will find them a bit expensive, but we respect the regulations in force,” said businessman Da
Cameroon depends mainly on imported goods.
Made In Cameroon is a label that is constantly expanding. It encompasses several sectors of activity. From cosmetics to food products, labeled products can be found in all areas of activity. Those products are often accompanied by natural and organic characteristics but this does not necessarily make them organic.